Ad Operations Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a media-buying agency that specializes in scaling brands and businesses. The agency connects brand awareness and performance media to unlock growth, uses sophisticated data analytics, and employs a full-funnel marketing strategy to help brands reach their most valuable consumers.

The company has a high-performance, high-ownership team that values candor, curiosity, and results.

Role Overview

The Ad Operations Specialist will drive trafficking, QA, and launch readiness for clients across Google Ads, Meta, TikTok, and other platforms.

This role will prepare campaigns for a clean handoff, monitor and flag anomalies, and help the team course-correct quickly. The Ad Operations Specialist will also help shape ad operations playbooks, tools, and workflows as the function grows.

Location

Fully Remote | 9:00 AM - 5:00 PM EST

Key Responsibilities

Trafficking & Setup

Build campaigns for 6+ clients using established naming, specifications, and flighting.
Map audiences, placements, and tracking parameters across Meta, TikTok, Reddit, Google Ads, and other platforms.

Quality Assurance

Validate creatives, sizes and durations, click-through paths, UTMs, and basic tag and pixel firing in staging.
Conduct QA before and after campaign handoff.
Confirm platform policy compliance to avoid rejections.

Launch Handoff

Prepare trafficking sheets and checklists.
Coordinate with channel leads who will set campaigns live.

Monitoring & Escalation

Monitor pacing, delivery, and disapprovals.
Triage issues including creative rejections, under-delivery, and tracking issues.
Flag issues quickly with clear next steps.

Collaboration

Partner with the client strategy team and channel leads to meet requirements and timelines.

Standards & Safety

Apply brand-safety and suitability settings where applicable.
Apply allow and block lists where applicable.
Follow client guidelines.

Ad Operations Support

Partner with the team to build and share ad operations insights and best practices.
Support ongoing learning.
Contribute to the company’s internal approach to operational excellence.

Qualifications

Experience

2–4 years of successful hands-on digital marketing experience in ad operations or paid media execution.
Training and experience trafficking in Meta, TikTok, Google Ads, and other media platforms.
Agency experience is preferred.
A bachelor’s degree in marketing or a related field is preferred.

Skills

Strong technical aptitude and an analytical mindset.
Ability to communicate effectively with senior stakeholders.
Ability to move quickly while maintaining quality and meeting tight handoff timelines.
Ability to triage multiple requests and launches, prioritize high-impact tasks, and communicate trade-offs clearly.
Strong attention to detail when working with specifications, naming, UTMs, and policy checks.
Ability to manage multiple tasks with little supervision.
Proactive and resourceful approach to identifying gaps and proposing solutions.
Ability to build lightweight tools and checklists.
Interest in consumer marketing, advertising, and the agency space.
Ability to stay updated on digital advertising and marketing trends.
Ability to maintain a clean and quiet remote work environment suitable for video conferencing and virtual collaboration.

What Success Looks Like

Deliver error-free, on-time campaign trafficking.
Prevent last-minute issues through thorough QA.
Surface issues early with clear documentation and communication.
Build confidence across internal and client teams.
During the first month, learn the agency’s clients, tools, workflows, and campaign trafficking and QA processes.
Master setup and validation within core platforms and ensure consistency across deliverables.
By the end of the first month, prepare clean, compliant campaigns with oversight and clear communication.
After the first month, take full ownership of trafficking and QA across accounts.
Proactively identify issues and streamline workflows.
Maintain data accuracy and optimize recurring processes.
Communicate clearly with channel leads and strategists.

Opportunity

This role offers ownership within a high-performance environment with supportive teammates and tools to perform the work. The Ad Operations Specialist will also have the opportunity to help shape ad operations playbooks, tools, and workflows as the function grows.

Application Process:

To be considered for this role these steps need to be followed:

Fill in the application form
Record a video showcasing your skill sets

Apply for this position

Personal Information:

Please provide your contact details and upload any relevant documents to help us assess your qualifications. Ensure all information is complete to move forward in the process.

Full Name: *

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Email: *

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Resume: *

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What's your expected monthly compensation in USD for a 40h/week (full-time) role? *

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Your provided rate will be shared with clients. Changing it later may disqualify you. The job description contains the role's budget.

What country will you be working from? *

Are you available to work 9 AM - 5 PM EST? *

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Do you have any friends, family members, or personal connections currently working at Scale Army or involved in any of our projects? *

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Experience & Availability:

In this section, we’ll gather insights into your technical experience and availability. Please answer the questions based on your expertise and provide your compensation expectations. This will help us assess your fit for the role and ensure we are aligned on expectations.

How many years of hands-on experience do you have in ad operations or paid media execution? *

1 year - 3 years 4 years - 6 years 7 years - 9 years 10 years - 15+ years

Describe your experience trafficking and setting up campaigns across digital advertising platforms. What responsibilities did you handle during the setup and handoff process? *

Tell us about your experience conducting campaign QA. How have you checked creatives, click-through paths, UTMs, tags or pixels, and platform requirements before launch? *

Tell us about a time you identified an issue with campaign pacing, delivery, disapprovals, creative rejection, or tracking. How did you triage and escalate the issue? *

Which of the following platforms have you used for campaign trafficking? *

Select all that apply.

Meta TikTok Google Ads Reddit Other media platforms None of the above

How do you use AI in your work? *

Briefly share the tools you use, key use cases, any experience with automation, and how AI has improved your efficiency or output.

Let's get to know you! We need you to submit a short video as the first step in our screening and verification process. It's a great way for us to see your personality, communication style, and why you're a strong fit for the role. You'll only need to record this once!

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Application Submitted!

Thank you for applying for Ad Operations Specialist. Your application has been successfully submitted to the Scale Army hiring team. We've received your details and resume, and we will be in touch soon.

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Job information

Department Marketing & Creative

Compensation $1.7K – $2.1K per month Final compensation is set after evaluating experience and location.