Senior Growth Manager, Paid Acquisition

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Paid acquisition drives most of Scale Army's growth. We invest over $80K/month and plan to increase that investment if the results earn it. You'll own how that growth happens: the strategy behind the spend, the offers and funnels it sends traffic to, and how each dollar turns into qualified pipeline.

Running campaigns yourself is part of the job, and you need to be excellent at it. But it's only one part. You'll also decide where budget goes, craft and build lead magnets, offers, and the landing pages paid traffic converts on, work with Sales on lead quality, and be the team's go-to person for what's driving growth and where to invest next.

You'll be measured on business outcomes, not platform metrics: meetings held, SQLs, pipeline quality, and what each one costs.

What you'll own

Growth strategy and numbers. You'll own the full funnel that paid feeds, from spend to conversion, MQLs, meetings held, SQLs, and pipeline. You'll know our marketing CAC by channel and product line, where the funnel leaks, and what more spend will realistically return. Before we commit to $150K/month, you'll forecast what it will deliver. Once you deliver on it, you'll get more budget to spend.

Offers and conversion funnels. You'll decide what paid traffic is sent to: which offers and lead magnets we run, how they're positioned, and which landing pages and funnel paths we test. You'll set the testing roadmap and the hypotheses behind it, you’ll work with our CRO to build and execute the tests, and you'll be accountable for whether they turn into qualified pipeline.

Budget allocation. Spend increases are gated by efficiency. You'll decide when a channel, campaign, or offer has earned more budget and when it needs to be pulled back, and you'll explain those calls with data.

Paid media execution. You'll build, launch, and optimize campaigns yourself across 2–3 product lines. Meta is our main channel, and you need to be an expert operator there. You'll also turn Google, LinkedIn, X, CTV, and other channels into real contributors.

Creative direction. We have an in-house team of creative strategists, designers, video editors, and copywriters. You own what runs and why: the hypotheses, the testing roadmap, and the feedback loop that shows the team what converts.

Revenue alignment. You'll work closely with Sales, Sales Ops, and Marketing Ops on offline conversions, HubSpot attribution, and lead quality. You'll push back on targeting and ICP assumptions when the data says we're wrong.

An AI-native way of working. At Scale Army, AI is central to how we work, not a side tool. You'll use it to do the work of a much larger team:

Building your own tools and workflows with Claude Code, such as scripts, automations, and lightweight internal apps
Creating and maintaining reusable skills and agents for recurring work like performance reviews, creative analysis, reporting, and campaign QA
Building and managing your own dashboards by connecting ad platform and HubSpot data, without waiting on anyone else
Using AI to speed up analysis, testing, and creative iteration, so your time goes to decisions instead of manual work
Ideating the V1s for growth funnels and lead magnets

How you'll be measured

Marketing CAC
Cost per MQL and cost per SQL
MQL meetings held and cost per meeting held
Conversion rates across offers, landing pages, and funnel steps
Pipeline quality

We don't measure you on CTR, CPM, or cheap lead volume.

Where this goes

This role is built to grow. Paid acquisition is central to how Scale Army scales, and as performance becomes predictable, there's real opportunity to take on more ownership of our growth strategy, including building a team.

What you bring

Must-haves

Senior-level, hands-on experience running paid acquisition, with deep Meta + LinkedIn Ads expertise and a history of personally managing significant monthly budgets
Experience owning growth outcomes beyond the ad platform, including offers, lead magnets, landing pages, and conversion testing
A track record of scaling spend while holding or improving downstream metrics like meetings, SQLs, pipeline, and CAC, not just CPL
Strong command of funnel math: CAC, conversion rates by stage, and forecasting spend against outcomes
Strong HubSpot skills, including lifecycle stages, offline conversion setup, attribution, and reporting
Advanced AI fluency that goes well beyond prompting. You've built things with tools like Claude Code, created reusable skills or agents, and set up your own dashboards and automations. Be ready to show us examples.
An ownership mindset. You don't wait to be told what to test next, and you don't stop at the edge of the ad platform.

Strong plus

B2B demand generation experience, especially lead-gen with a sales-assisted funnel
Hands-on experience with X, or CTV
Experience hiring or mentoring media buyers

Who you'll work with

You'll work with the Head of Marketing, creative strategists, designers, video editors, copywriters, CRO, Sales, Sales Ops, and Marketing Ops.

Scale Army is a staffing agency dedicated to connecting international talent with US-based companies. We cover a broad range of positions and industries, from customer support and sales roles to engineering and executive-level positions.

Application Process:

To be considered for this role these steps need to be followed:

Fill in the application form
Record a video showcasing your skill sets

Apply for this position

Personal Information:

Please provide your contact details and upload any relevant documents to help us assess your qualifications. Ensure all information is complete to move forward in the process.

Full Name: *

Please enter your full legal name as it appears on official documents.

Email: *

The email you provide must be the same one you use to send your video.

Phone Number: *

Please share your phone number with the country code (e.g., +27 for South Africa, +20 for Egypt, +52 for Mexico). If it works for both WhatsApp and calls, even better.

Resume: *

Boost your chances! Please submit your resume in English and PDF format; otherwise, it will not be considered. Make sure it includes all tools you’ve mastered and fields you’ve worked in.

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Experience & Availability:

In this section, we’ll gather insights into your technical experience and availability. Please answer the questions based on your expertise and provide your compensation expectations. This will help us assess your fit for the role and ensure we are aligned on expectations.

How many years of experience do you have in Paid Media? *

1 year - 3 years 4 years - 6 years 7 years - 9 years 10 years - 15+ years

How many years of hands-on experience do you have managing Meta Ads in B2B? *

1 year - 3 years 4 years - 6 years 7 years - 9 years 10 years - 15+ years

What is the highest monthly B2B paid media budget you have personally managed? *

Under $25K usd $25k - $75k usd $75k - $100k usd $100k usd or more I haven't managed a budget before

Which paid media platforms have you personally operated hands-on (not via agency)? *

Select all that apply.

Meta Google Ads LinkedIn Ads X YouTube CTV None of the above

Which of the following tools have you personally used hands-on? *

Select all that apply.

HubSpot Google Analytics Looker/BI Studio Google Sheets (advanced) Offline conversion tracking Meta Ads Manager LinkedIn Campaign Manager CRM/attribution tools None of the Above

Have you implemented offline conversion tracking connected to opportunity or revenue stages? *

Yes No

Have you worked directly with Sales or Revenue Operations to define what qualifies as a high-quality MQL? *

Yes No

Have you personally scaled paid media spend while maintaining or improving downstream metrics such as MQL meetings, SQLs, or pipeline? If yes, what was the approximate increase in monthly spend, and which downstream metric(s) did you maintain or improve? *

Tell us about your experience running paid acquisition for a B2B company with a sales-assisted funnel. What was the ICP, what was the typical sales cycle, and how did you optimize Meta campaigns based on what happened after the lead came in? *

Have you ever run paid campaigns for a staffing, recruiting, outsourcing, SaaS, consulting, or other high-consideration B2B service? Walk us through the offer, target audience, channels, and what qualified a lead as a good lead *

For a staffing or outsourcing business, what signals would you use to determine whether a paid campaign is actually successful if the sales cycle takes several weeks and the final placement may happen months after the original lead? *

If you had $100K/month to spend promoting a B2B staffing service, how would you think about the split between Meta, Google, LinkedIn, and testing new channels? What would determine whether you increase or decrease spend on each? *

Are you available to work 9 AM - 5 PM EST? *

Yes No

What's your expected monthly compensation in USD for a 40h/week (full-time) role? *

Your provided rate will be shared with clients. Changing it later may disqualify you. The job description contains the role's budget.

What's your expected monthly compensation in USD for a 20h/week (part-time) role?

Your provided rate will be shared with clients. Changing it later may disqualify you. The job description contains the role's budget.

What country will you be working from? *

Let’s get to know you! We need you to submit a short video as the first step in our screening and verification process. It’s a great way for us to see your personality, communication style, and why you’re a strong fit for the role.

Submit video here.

Did you submit your video using the same email you are entering in this application form? *

If not, you will not be considered.

Yes No

Have you been contacted by a Scale Army contractor? If so, please add their name below.

Which of these industries do you have professional experience in? *

Technology / SaaS Healthcare / MedTech Finance / FinTech E-commerce / Retail Education / EdTech Marketing / Advertising Logistics / Supply Chain Manufacturing Hospitality / Travel Government / Public Sector B2B (Business-to-Business) B2C (Business-to-Consumer) DTC (Direct-to-Consumer) Fashion / Jewelry

What is your level of English proficiency? *

Basic – I can understand and use simple phrases but struggle with professional conversations. Intermediate – I can communicate in English in most situations but may make occasional mistakes or need support with complex topics. Advanced – I can speak and write fluently with few errors and feel confident in professional settings. Native / Bilingual – English is my first language or I speak it at a native level with complete fluency.

How did you hear about us? *

A recruiter contacted me via LinkedIn Scale Army Jobs Newsletter Cold outreach email A recruiter emailed me directly Instagram / Facebook / TikTok A friend or referral

Do you have any friends, family members, or personal connections currently working at Scale Army or involved in any of our projects? *

Yes No

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Are you comfortable with us using your video for marketing purposes (ex: social, web, email, etc.) to help more hiring managers see your application? *

If you ever want us to take it down, email us at: [email protected]

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Application Submitted!

Thank you for applying for Senior Growth Manager, Paid Acquisition. Your application has been successfully submitted to the Scale Army hiring team. We've received your details and resume, and we will be in touch soon.

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Job information

Department Marketing & Creative

Compensation $4.5K – $5K per month Final compensation is set after evaluating experience and location.