Growth Marketer

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is an early-stage B2B SaaS company developing AI-powered marketing agents that help brands improve visibility across Google and AI search engines. Its platform supports enterprise marketing teams with SEO, Answer Engine Optimization (AEO), content optimization, technical improvements, and ongoing visibility monitoring.

Role Overview

The Growth Marketer will own day-to-day growth marketing execution across organic content, social media, email marketing, paid advertising, and product growth funnels. Working directly with the founders, this individual will transform product insights, industry expertise, and market perspectives into high-quality content that reaches B2B marketing leaders.

The ideal candidate has strong B2B SaaS marketing experience, excellent creative judgment, and a hands-on approach to execution. This role primarily focuses on organic content, landing pages, and email marketing, with additional responsibilities supporting paid thought leadership and funnel optimization. The successful candidate will leverage AI tools to accelerate execution while maintaining high standards for content quality, design, and brand consistency.

Location

Fully Remote (Work from Home) | 9:00 AM – 5:00 PM EST

Key Responsibilities

Content Marketing & Organic Social

Manage a consistent content calendar across LinkedIn, X, Instagram, blogs, and other relevant organic channels.
Produce high-quality daily content, prioritizing LinkedIn to reach B2B marketing leaders.
Collaborate with founders to transform product insights, customer learnings, opinions, and industry trends into thought-leadership content.
Write and edit social posts, blog articles, product-led content, founder content, and campaign assets.
Maintain brand consistency, visual quality, clarity, and audience relevance across content.
Use AI tools for research, ideation, drafting, and production while ensuring final deliverables are polished and aligned with the brand.

Email & Lifecycle Marketing

Manage email marketing initiatives, including newsletters, product updates, nurture campaigns, and targeted outreach.
Build and optimize audience segments, campaign workflows, and automated nurture sequences in HubSpot.
Develop email messaging that moves prospects and users through the marketing funnel.
Track email engagement, conversion rates, and performance trends to improve campaigns.

Growth Funnels & Website Optimization

Support growth funnel optimization across the website, product, landing pages, and key conversion points.
Identify opportunities to improve messaging, calls to action, lead capture, trial conversion, and user activation.
Use AI-powered tools and workflows to support website, landing page, and content updates.
Work within an AI-native technology stack, including Claude, GitHub, HubSpot, Slack, and related platforms.

Paid Thought Leadership & Campaign Support

Support targeted paid marketing initiatives focused on amplifying organic and founder-led content.
Assist with LinkedIn thought-leadership advertising, audience testing, campaign reporting, and optimization.
Evaluate content and messaging performance to identify opportunities for paid amplification.

Marketing Analytics & Growth Optimization

Track and analyze content, email, funnel, and campaign performance.
Identify content and messaging that resonate with target audiences.
Apply performance insights to improve future content and marketing campaigns.
Provide founders with recommendations on initiatives to test, improve, scale, or discontinue.
Adapt marketing execution and growth experiments as startup priorities and positioning evolve.

Qualifications

Experience

4+ years of professional experience in growth marketing, content marketing, demand generation, or a related B2B SaaS marketing role, with results tied to qualified pipeline or revenue.
Experience creating content for B2B audiences, ideally targeting marketing, growth, SEO, or technology leaders.
Experience managing email marketing, social media content, blogs, and marketing campaigns.
Experience developing and executing organic content strategies across LinkedIn and other social channels.
Experience managing email campaigns, audience segmentation, and automated nurture workflows.
Experience evaluating marketing performance and adjusting strategies based on results.
Experience working in a startup or high-growth environment is strongly preferred.

Skills

Strong editing skills and ability to produce polished, engaging B2B marketing content.
Strong understanding of LinkedIn content, B2B thought leadership, and organic content distribution.
Proficiency with HubSpot, email marketing tools, content calendars, and marketing analytics.
Ability to use AI tools such as Claude and agentic workflows for research, content production, automation, and campaign execution.
Strong creative and visual judgment, with attention to brand consistency and content quality.
Ability to distinguish valuable AI-generated content from generic or low-quality output.
Understanding of growth funnels, landing page optimization, lead capture, and user activation.
Familiarity with GitHub, CMS platforms, or AI-assisted website updates is a plus.
Ability to identify content and campaign opportunities based on audience engagement and performance data.
Strong organizational skills, attention to detail, and ability to manage multiple marketing initiatives.
Ability to work independently in a fast-moving, founder-led startup environment.
Proactive approach to identifying growth opportunities and improving marketing workflows.
Ability to prioritize deliverables and measurable outcomes with minimal supervision.

What Success Looks Like

High-quality content is consistently published across priority channels, particularly LinkedIn and X.
Founders' expertise and product insights are transformed into compelling thought-leadership content.
Email campaigns and nurture workflows actively engage relevant audiences.
Organic marketing initiatives improve brand visibility, engagement, sign-ups, and qualified pipeline.
AI tools increase execution speed without compromising creativity, content quality, or brand consistency.

Opportunity

The Growth Marketer will have the opportunity to own growth marketing execution at an AI-native B2B SaaS startup operating at the intersection of SEO, content, and AI search.

Working directly with the founders, this individual will help shape the company's organic growth engine, strengthen its market presence, and improve how the brand reaches and converts its target B2B audience.

Application Process:

To be considered for this role these steps need to be followed:

Fill in the application form
Record a video showcasing your skill sets

Apply for this position

Personal Information:

Please provide your contact details and upload any relevant documents to help us assess your qualifications. Ensure all information is complete to move forward in the process.

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What is your level of English proficiency? *

Basic – I can understand and use simple phrases but struggle with professional conversations. Intermediate – I can communicate in English in most situations but may make occasional mistakes or need support with complex topics. Advanced – I can speak and write fluently with few errors and feel confident in professional settings. Native / Bilingual – English is my first language or I speak it at a native level with complete fluency.

What's your expected monthly compensation in USD for a 40h/week (full-time) role? *

Your provided rate will be shared with clients. Changing it later may disqualify you. The job description contains the role's budget.

What's your expected monthly compensation in USD for a 20h/week (part-time) role?

Your provided rate will be shared with clients. Changing it later may disqualify you. The job description contains the role's budget.

What country will you be working from? *

Are you available to work 9 AM - 5 PM PST? *

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Do you have any friends, family members, or personal connections currently working at Scale Army or involved in any of our projects? *

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Experience & Availability:

In this section, we’ll gather insights into your technical experience and availability. Please answer the questions based on your expertise and provide your compensation expectations. This will help us assess your fit for the role and ensure we are aligned on expectations.

Please share a link to your portfolio or examples of B2B marketing content you have created, particularly LinkedIn thought leadership, founder-led content, blog articles, email campaigns, or growth marketing initiatives. Include measurable engagement, conversion, or pipeline results where available. *

How many years of professional experience do you have in growth marketing, content marketing, demand generation, or a related B2B SaaS marketing role? *

1 year - 3 years 4 years - 6 years 7 years - 9 years 10 years - 15+ years

Describe your experience developing and executing organic content strategies for B2B SaaS audiences, particularly on LinkedIn. How have you used thought leadership, founder content, or product insights to drive engagement, sign-ups, or qualified pipeline? *

Walk us through your experience managing email marketing and lifecycle campaigns using HubSpot. What types of newsletters, nurture sequences, or audience segmentation workflows have you developed, and what results did you achieve? *

Describe how you have used AI tools such as Claude or agentic workflows to improve content production, marketing execution, or growth funnel optimization. How do you ensure the final output maintains strong creative quality and brand consistency? *

Which of the following marketing activities, tools, or technologies do you have hands-on professional experience with? *

Select all that apply.

B2B SaaS growth marketing LinkedIn organic content strategy B2B thought-leadership content Founder-led content creation Blog and product-led content Email marketing and newsletters HubSpot Automated email nurture sequences Audience segmentation Landing page optimization Lead capture and conversion optimization User activation and product growth funnels LinkedIn thought-leadership ads Paid audience testing Marketing analytics and reporting Claude AI-assisted content creation Agentic marketing workflows GitHub CMS and AI-assisted website updates None of the above

How do you use AI in your work? *

Briefly share the tools you use, key use cases, any experience with automation, and how AI has improved your efficiency or output.

Let's get to know you! We need you to submit a short video as the first step in our screening and verification process. It's a great way for us to see your personality, communication style, and why you're a strong fit for the role. You'll only need to record this once!

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Job information

Department Marketing & Creative

Compensation $2.1K – $2.5K per month Final compensation is set after evaluating experience and location.