CRO Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is an e-commerce-focused business seeking to improve conversion performance across its digital marketing channels. The company focuses on optimizing customer journeys through landing pages, product pages, sales funnels, advertising, email marketing, and conversion-focused creative assets.

Role Overview

The CRO Specialist (E-commerce) will be responsible for building, testing, and optimizing customer journeys to improve conversion rates and revenue performance. This role focuses on developing high-converting landing pages, product pages, and sales funnels using GoHighLevel while ensuring consistency across advertising, email marketing, and other conversion-focused assets.

Location

Fully Remote (Work from Home) | 9:00 AM – 5:00 PM EST

Key Responsibilities

Conversion Rate Optimization & Funnel Development

Analyze and optimize e-commerce landing pages, product pages, and checkout flows to improve conversion performance.
Build, customize, and maintain landing pages and sales funnels directly in GoHighLevel.
Apply conversion rate optimization principles to headlines, page layouts, product imagery, social proof, guarantees, and calls to action.
Develop landing pages aligned with specific advertising campaigns and target audiences.
Identify friction points and opportunities to improve the customer journey from initial engagement through purchase.
Conduct A/B tests across landing pages, emails, and other marketing assets.
Implement conversion-focused improvements based on testing results and performance data.

Direct-Response Copywriting & Creative Development

Write and refine direct-response copy for landing pages, advertisements, and marketing emails.
Develop conversion-focused headlines, hooks, calls to action, and supporting messaging.
Create simple static advertisements and marketing graphics using Canva or similar tools.
Select relevant photography and video assets for different audiences and marketing campaigns.
Maintain visual consistency between advertising creatives, landing pages, and other marketing assets.
Make practical copy and creative adjustments to improve engagement and conversion performance.

Email Marketing & Conversion Optimization

Build, design, and maintain marketing emails and automated sequences within GoHighLevel.
Develop email sequences for product launches, promotional campaigns, and customer follow-up.
Optimize email content, design, and structure based on engagement and conversion performance.
Ensure email messaging aligns with landing pages, advertising campaigns, and the broader customer journey.

Basic Video Editing & Asset Management

Perform basic video editing using CapCut or similar software.
Trim video clips and add captions, titles, graphics, and outro screens.
Make minor video adjustments to support marketing campaigns and conversion-focused creative.
Organize and maintain video assets and B-roll for ongoing marketing use.
Handle routine video modifications independently without requiring dedicated editing support.

A/B Testing, Analytics & Performance Reporting

Monitor conversion performance across landing pages, sales funnels, emails, and other marketing assets.
Develop and execute A/B tests to evaluate conversion improvement opportunities.
Analyze testing results and communicate findings and recommended next steps.
Use performance data to determine which elements should be modified, scaled, or tested further.
Continuously identify opportunities to improve conversion rates, customer journeys, and revenue performance.

Qualifications

Experience

Proven professional experience improving conversion rates for e-commerce brands, ideally with measurable performance results.
Strong hands-on experience building and optimizing landing pages, websites, or sales funnels using GoHighLevel.
Experience analyzing and improving e-commerce customer journeys, product pages, and checkout flows.
Experience conducting A/B tests and implementing conversion optimization initiatives.
Experience developing and optimizing marketing emails and sequences.
Experience independently implementing landing page, copy, and creative improvements.
Direct-response copywriting experience for landing pages, advertisements, or email marketing is strongly preferred.
Experience supporting Meta advertising campaigns is a plus.

Skills

Strong understanding of conversion rate optimization principles and conversion-focused design.
Proficiency in GoHighLevel for building polished landing pages, sales funnels, and marketing emails.
Ability to analyze customer journeys and identify opportunities to improve conversion performance.
Strong eye for design, layout, branding, and user experience.
Ability to develop compelling headlines, hooks, calls to action, and other conversion-focused messaging.
Ability to create basic marketing graphics and static advertisements using Canva or similar tools.
Basic video editing skills using CapCut or similar software, including trimming clips, adding captions, titles, graphics, and outro screens.
Ability to select and organize appropriate photography, video assets, and B-roll for marketing campaigns.
Strong attention to detail when reviewing mobile layouts, links, images, and checkout flows.
Ability to execute A/B tests, interpret results, and identify actionable optimization opportunities.
Analytical skills for evaluating conversion performance and making data-driven decisions.
Ability to maintain visual and messaging consistency across landing pages, advertisements, and email campaigns.
Strong organizational skills and attention to detail when managing multiple conversion optimization initiatives.
Ability to independently execute website, copy, creative, and basic video adjustments.
Strong ownership, curiosity, and a continuous improvement mindset.
Focus on measurable conversion improvements and revenue impact.

What Success Looks Like

Landing pages and sales funnels demonstrate consistent improvements in conversion performance.
Advertising creatives, landing pages, and marketing emails work together as cohesive customer journeys.
A/B testing becomes a consistent part of the conversion optimization process.
Conversion data informs decisions about which elements should be improved, scaled, or tested further.
GoHighLevel landing pages and funnels remain polished, functional, and conversion-focused.
Routine copy, creative, and video adjustments are completed independently without relying on additional resources.
Customer journeys become more effective at converting website traffic into paying customers.

Opportunity

The CRO Specialist (E-commerce) will have the opportunity to take direct ownership of conversion optimization initiatives across landing pages, sales funnels, advertising, and email marketing.

This hands-on role is ideal for a marketer who enjoys building, testing, and improving customer experiences, combining analytical insights with practical execution to drive measurable conversion and revenue improvements.

Application Process:

To be considered for this role these steps need to be followed:

Fill in the application form
Record a video showcasing your skill sets

Apply for this position

Personal Information:

Please provide your contact details and upload any relevant documents to help us assess your qualifications. Ensure all information is complete to move forward in the process.

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Resume: *

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Basic – I can understand and use simple phrases but struggle with professional conversations. Intermediate – I can communicate in English in most situations but may make occasional mistakes or need support with complex topics. Advanced – I can speak and write fluently with few errors and feel confident in professional settings. Native / Bilingual – English is my first language or I speak it at a native level with complete fluency.

What's your expected monthly compensation in USD for a 40h/week (full-time) role? *

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What country will you be working from? *

Are you available to work 9 AM - 5 PM EST? *

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Do you have any friends, family members, or personal connections currently working at Scale Army or involved in any of our projects? *

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Experience & Availability:

In this section, we’ll gather insights into your technical experience and availability. Please answer the questions based on your expertise and provide your compensation expectations. This will help us assess your fit for the role and ensure we are aligned on expectations.

Please share a link to your portfolio or case studies showcasing e-commerce landing pages, sales funnels, or conversion optimization projects you have developed or improved. Include examples of A/B testing, direct-response copy, or measurable conversion improvements where available. *

How many years of professional experience do you have in conversion rate optimization (CRO), particularly for e-commerce brands? *

1 year - 3 years 4 years - 6 years 7 years - 9 years 10 years - 15+ years

Describe your experience building and optimizing e-commerce landing pages, product pages, or sales funnels using GoHighLevel. What types of pages or funnels have you developed, and what conversion improvements have you achieved? *

Walk us through a successful A/B test or conversion optimization initiative you implemented for an e-commerce brand. What problem did you identify, what changes did you test, and what measurable results did you achieve? *

Describe your experience creating or optimizing direct-response copy, marketing emails, static advertising creatives, or basic video assets. How have you used these elements to improve conversion performance across the customer journey? *

Which of the following tools, platforms, or conversion optimization activities do you have hands-on professional experience with? *

Select all that apply.

GoHighLevel landing page development GoHighLevel funnel development GoHighLevel email marketing E-commerce conversion rate optimization Product page optimization Checkout flow optimization A/B testing Direct-response copywriting Landing page design and optimization Canva CapCut Basic video editing Meta Ads Email marketing sequences Conversion performance analysis Customer journey optimization None of the above

How do you use AI in your work? *

Briefly share the tools you use, key use cases, any experience with automation, and how AI has improved your efficiency or output.

Let's get to know you! We need you to submit a short video as the first step in our screening and verification process. It's a great way for us to see your personality, communication style, and why you're a strong fit for the role. You'll only need to record this once!

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Thank you for applying for CRO Specialist. Your application has been successfully submitted to the Scale Army hiring team. We've received your details and resume, and we will be in touch soon.

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Job information

Department Marketing & Creative

Compensation $1.4K – $2.1K per month Final compensation is set after evaluating experience and location.