B2B Head of Growth

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

About Scale Army

This is a big boy job.

You will report directly to the CEO and sit on the leadership team.

We’re a staffing + AI services business serving B2B companies with 50–200 employees and $5M+ in revenue.

Nearly all our pipeline comes from paid media. You’ll lead the team responsible for managing that engine, which is why this role matters so much.

Our leadership team is incredibly fast and analytical. That should not intimidate you.

The Role

You are Scale Army’s marketing leader. Every part of marketing reports to you: paid media, creative, conversion, brand, content, and AEO + SEO.

You’ll build the team, set marketing strategy with the leadership team, and own the results. Those results are business outcomes, not platform metrics.

You’ll be accountable for marketing CAC, cost per MQL and SQL, cost per meeting held, paid pipeline quality, organic traffic, rankings, and organic-sourced pipeline. We don’t measure you on CTR, CPM, or cheap lead volume.

Technical and Analytical Excellence

We are looking for an unusually analytical, technically sophisticated growth leader who approaches marketing like an engineer: breaking down complex problems, working from first principles, and using data to identify the highest-impact opportunities for growth.

You should be comfortable going beyond standard marketing tools to investigate problems, work with data, build automations, and develop practical solutions using code, APIs, AI tools, or similar technologies.

You can model funnel economics, diagnose conversion bottlenecks, challenge assumptions with evidence, and translate technical and analytical insights into measurable improvements in qualified pipeline, sales meetings, customer acquisition costs, and revenue.

We value demonstrated problem-solving ability and technical depth over familiarity with a particular tool or title. You do not need to have followed a traditional marketing career path, but you must understand how to turn analytical rigor into commercial results.

What you’ll own:

Paid Media: Manage the media buyer, whether agency or in-house, across Meta, Google, LinkedIn, and X. Oversee 2–3 product lines with approximately $80K/month in ad spend today.
Conversion & Funnel Optimization: Own what paid traffic is sent to and how it converts, including offers, lead magnets, landing pages, forms, booking and show rates, and the testing roadmap behind them.
Marketing & Sales Alignment: Bridge marketing and sales. Work with the sales team every week, gather feedback on lead quality and messaging, and turn it into improvements in targeting, offers, and creative.
Sales Enablement: Help the sales team convert the meetings you generate by providing the messaging, content, and market insights they need.
Lead Generation Strategy: Work with the leadership team to develop a lead-generation strategy that serves sales, and challenge ICP assumptions when the data disagrees.
Attribution & Analytics: Help diagnose HubSpot attribution with Sales Ops so both teams can trust the same numbers.
AI-Native Operations: Set the standard for an AI-native team. Build your own dashboards, automations, and reusable agents, and expect the team to work the same way.
Creative Leadership: Manage the creative team, including what they produce, how they work, and how quickly they deliver. You can hire for this. Oversee thought leadership, social, video, and podcast production, and decide how to structure the content and organic team.
SEO & Organic Growth: Manage our SEO/AEO agency. You won’t execute SEO yourself, but you’ll set the direction and hold the agency accountable for organic traffic, rankings, and the pipeline it generates.

The Team You’ll Lead

You’ll lead a flat team of six to eight people across four lanes, all reporting to you. Several seats are already filled, and you’ll shape and hire the rest.

Paid Media: A media buyer is already in place. An agency or senior buyer may also be hired. This lane owns budget, campaign structure, bidding, and channel mix.
Creative: Includes a creative strategist, video editor, and production assistant. This lane owns concepts, hooks, scripts, and ad volume.
Conversion: Includes a CRO specialist and a web and analytics specialist. This lane owns landing pages, forms, testing, and tracking.
Brand, Content & AEO: Includes a part-time organic social lead, an AEO agency, and a senior content marketing manager to be hired. This lane owns thought leadership, social, video, podcasts, SEO, and organic growth.

Your First 90 Days

Days 1–30: Audit the funnel end to end, from impression to held meeting. Learn the account, creative pipeline, and team. Sit in on sales calls, establish a weekly sync with sales, and identify the three biggest leaks.
Days 31–60: Finalize the paid media setup, whether through an agency or senior hire. Establish a weekly creative testing cadence and ship the first conversion improvements.
Days 61–90: Demonstrate a measurable reduction in cost per meeting held. Have a senior content marketing manager hired or in final rounds, with a clear plan for content and organic growth.

What You’ve Done Before

10+ years of growth experience, including at least 3 years in paid media and at least 4 years in management. For this role, management means you have fired at least four people.
Led growth for a B2B services, lead-generation, or sales-led B2B software company where success was measured by booked or held sales meetings, not e-commerce transactions or self-serve signups.
Owned a paid media budget of $50K+/month across Meta, Google Ads, LinkedIn Ads, and X (Twitter) Ads, with real depth in each channel.
Scaled paid media spend while maintaining or improving meetings, SQLs, and CAC, rather than optimizing only for CPL.
Strong funnel math skills, including CAC, conversion rates by stage, and forecasting spend against outcomes.
Managed or collaborated with conversion rate optimization (CRO) initiatives.
Worked hand in hand with a sales team in a sales-led funnel and earned their trust on lead quality.
Managed an SEO agency or organic growth program and can evaluate its performance without doing SEO hands-on.
Worked closely with a creative team.
Strong HubSpot skills.
Advanced AI fluency beyond prompting. You’ve built tools with Claude Code or similar, created reusable skills or agents, and set up your own dashboards and automations. Be ready to show examples.
Exceptional analytical and systems thinking. You can break down complex business problems, identify underlying constraints, work through funnel economics, and translate data into actionable decisions.
Demonstrated technical problem-solving ability. You’re comfortable working with data and technical systems, and can independently build practical solutions using code, APIs, AI tools, or equivalent technologies.

We are open to candidates from engineering, analytics, technical entrepreneurship, and other nontraditional marketing backgrounds. A traditional marketing career path is not essential, but demonstrated growth marketing expertise and measurable commercial results are.

Nice to Have

Staffing, recruiting, or outsourcing experience.
Experience building a brand or thought-leadership program alongside performance marketing.
Experience with CRO testing tools.

Application Process:

To be considered for this role these steps need to be followed:

Fill in the application form
Record a video showcasing your skill sets

Apply for this position

Personal Information:

Please provide your contact details and upload any relevant documents to help us assess your qualifications. Ensure all information is complete to move forward in the process.

Full Name: *

Please enter your full legal name as it appears on official documents.

Email: *

The email you provide must be the same one you use to send your video.

Phone Number: *

Please share your phone number with the country code (e.g., +27 for South Africa, +20 for Egypt, +52 for Mexico). If it works for both WhatsApp and calls, even better.

Resume: *

Boost your chances! Please submit your resume in English and PDF format; otherwise, it will not be considered. Make sure it includes all tools you’ve mastered and fields you’ve worked in.

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Experience & Availability:

In this section, we’ll gather insights into your technical experience and availability. Please answer the questions based on your expertise and provide your compensation expectations. This will help us assess your fit for the role and ensure we are aligned on expectations.

How many years of experience do you have leading growth or marketing for B2B companies? *

1 year - 3 years 4 years - 6 years 7 years - 9 years 10 years - 15+ years

Which best describes your growth leadership experience? *

Led growth for a B2B services or lead-generation business Led growth for a sales-led B2B SaaS company Led growth primarily for an e-commerce or DTC business Led growth across multiple B2B business models Worked at an agency managing growth for multiple clients, without direct ownership of a company's growth function No direct growth leadership experience

What is the largest monthly B2B paid media budget you have personally managed? *

Under $10,000 $10,000–$49,999 $50,000–$99,999 $100,000+ I haven't managed a budget before

Which of these have you personally owned or managed hands-on? *

Select all that apply.

Paid media across Meta, Google Ads, LinkedIn Ads, and X Conversion rate optimization (CRO), landing pages, and funnel testing HubSpot reporting and marketing attribution SEO and organic growth programs Creative strategy and ad testing Sales alignment, lead quality, and pipeline performance AI-powered tools, agents, dashboards, or automations

Have you built AI-powered tools, agents, dashboards, or automations beyond basic prompting? *

Yes No

Have you worked at a venture-backed B2B company (a business that received funding from venture capital investors)? *

Yes No

Tell us about a B2B growth initiative you led that improved pipeline or sales performance. *

Include the starting point, what you changed, the budget involved, and measurable results (e.g., cost per meeting, SQLs, CAC, or pipeline generated).

What’s the largest team you’ve directly managed in your career? And approximately how many people have you had to terminate or let go? *

Share an example of an AI tool, agent, dashboard, or automation you've built and how it improved your team's work. *

Mention the tools used, what you built, and the impact. Include a link or example if available.

What's your expected monthly compensation in USD for a 40h/week (full-time) role? *

Your provided rate will be shared with clients. Changing it later may disqualify you. The job description contains the role's budget.

What's your expected monthly compensation in USD for a 20h/week (part-time) role?

Your provided rate will be shared with clients. Changing it later may disqualify you. The job description contains the role's budget.

Are you available to work 9 AM - 5 PM EST? *

Yes No

What country will you be working from? *

Let’s get to know you! We need you to submit a short video as the first step in our screening and verification process. It’s a great way for us to see your personality, communication style, and why you’re a strong fit for the role.

Submit video here.

Did you submit your video using the same email you are entering in this application form? *

If not, you will not be considered.

Yes No

Have you been contacted by a Scale Army contractor? If so, please add their name below.

Which of these industries do you have professional experience in? *

Technology / SaaS Healthcare / MedTech Finance / FinTech E-commerce / Retail Education / EdTech Marketing / Advertising Logistics / Supply Chain Manufacturing Hospitality / Travel Government / Public Sector B2B (Business-to-Business) B2C (Business-to-Consumer) DTC (Direct-to-Consumer) Fashion / Jewelry

What is your level of English proficiency? *

Basic – I can understand and use simple phrases but struggle with professional conversations. Intermediate – I can communicate in English in most situations but may make occasional mistakes or need support with complex topics. Advanced – I can speak and write fluently with few errors and feel confident in professional settings. Native / Bilingual – English is my first language or I speak it at a native level with complete fluency.

How did you hear about us? *

A recruiter contacted me via LinkedIn Scale Army Jobs Newsletter Cold outreach email A recruiter emailed me directly Instagram / Facebook / TikTok A friend or referral

Do you have any friends, family members, or personal connections currently working at Scale Army or involved in any of our projects? *

Yes No

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Are you comfortable with us using your video for marketing purposes (ex: social, web, email, etc.) to help more hiring managers see your application? *

If you ever want us to take it down, email us at: [email protected]

Yes No

Application Submitted!

Thank you for applying for B2B Head of Growth. Your application has been successfully submitted to the Scale Army hiring team. We've received your details and resume, and we will be in touch soon.

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Department Marketing & Creative