Landing Page & Funnel Designer (GoHighLevel)

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is an e-commerce-focused business seeking to improve conversion performance across its digital marketing channels. The company focuses on optimizing customer journeys through landing pages, product pages, sales funnels, advertising, email marketing, and conversion-focused creative assets.

Role Overview
The Landing Page & Funnel Designer (GoHighLevel) will be responsible for designing, building, and optimizing visually appealing, functional landing pages and sales funnels.
This role combines hands-on page development, UX/UI design, light video editing, and conversion-focused thinking. The ideal candidate can take a general brief, Loom recording, or meeting discussion and independently turn it into a polished, functional page using GoHighLevel or comparable platforms.
We’re looking for someone who has strong design judgment, enjoys solving problems, and can confidently move projects forward without needing detailed step-by-step instructions.

Location
Fully Remote (Work from Home) | 9:00 AM – 5:00 PM EST

Key Responsibilities
Landing Page & Funnel Development

Independently design, build, and maintain landing pages, sales pages, and customer-facing funnels using GoHighLevel or comparable platforms.
Translate Loom recordings, creative briefs, and general instructions into functional, visually appealing pages.
Build pages incorporating videos, product information, educational content, testimonials, and clear calls to action.
Ensure pages are responsive, mobile-friendly, and optimized for a smooth user experience.
Use page builders, no-code tools, or AI-assisted development techniques to create and customize page layouts.
Troubleshoot common technical, formatting, and functionality issues independently.

UX/UI Design & Creative Execution

Make thoughtful design decisions regarding layouts, typography, colors, imagery, spacing, and visual hierarchy.
Create engaging page designs that align with the brand’s identity and customer expectations.
Organize written content, visuals, and videos into clear, intuitive customer experiences.
Create or adjust basic graphics and visual assets using Canva, Figma, or similar tools.
Identify opportunities to improve page clarity, usability, and visual presentation.
Apply practical conversion-focused design principles to encourage customer engagement and action.

Basic Video Editing & Content Integration

Perform light video editing using CapCut or similar software.
Trim video clips, add captions or titles, and make basic visual adjustments.
Prepare, organize, and embed video content into landing pages and customer-facing funnels.
Create engaging video-based pages for educational content, coaching follow-ups, and customer communications.
Handle routine video modifications independently without requiring dedicated editing support.

Independent Execution & Page Optimization

Take ownership of assigned projects from initial brief through final implementation.
Interpret incomplete instructions, identify missing information, and ask relevant clarifying questions.
Make practical design and technical decisions without requiring constant supervision.
Review existing landing pages and recommend improvements to layout, messaging, and user experience.
Test pages across devices to ensure links, buttons, videos, and other elements function correctly.
Communicate progress, troubleshoot challenges, and deliver completed projects within established deadlines.

Qualifications
Experience

Proven hands-on experience independently designing and building landing pages, websites, or sales funnels.
Experience with GoHighLevel or comparable platforms such as Webflow, WordPress, Elementor, or ClickFunnels.
Experience translating creative briefs, Loom recordings, or general instructions into functional, visually appealing pages.
Experience making independent design decisions and applying UX/UI principles to page layouts and customer experiences.
Basic video editing experience using CapCut or similar tools.
A portfolio showcasing landing pages, funnels, or websites personally designed and built.

Skills

Strong landing-page building skills with an eye for design, layout, branding, and user experience.
Ability to create responsive, functional, and conversion-focused pages.
Proficiency with page builders and the ability to quickly learn new platforms.
Basic video editing and creative asset preparation skills.
Strong problem-solving skills, resourcefulness, and the ability to work independently with minimal supervision.
Ability to interpret incomplete briefs, ask relevant questions, and take ownership of projects from start to finish.
Strong attention to detail and organizational skills.

Nice-to-Have Qualifications

Hands-on experience building pages directly in GoHighLevel.
Familiarity with AI-assisted development or vibe coding.
Experience designing landing pages for e-commerce, wellness, or coaching businesses.
Understanding of conversion rate optimization principles and basic A/B testing.
Familiarity with direct-response copywriting or marketing automation.

What Success Looks Like

Landing pages and funnels are consistently delivered on time, with strong visual design and functionality.
Creative briefs and Loom recordings are translated into polished pages with minimal supervision.
Pages are responsive, easy to navigate, and designed with clear customer journeys and calls to action.
Video-based educational and coaching follow-up pages are engaging, organized, and functional.
Basic creative and video adjustments are completed independently and efficiently.
Projects move forward smoothly through proactive problem-solving, sound design decisions, and clear communication.
Existing pages are continuously improved to enhance usability, engagement, and conversion potential.

Opportunity
The Landing Page & Funnel Designer (GoHighLevel) will have the opportunity to take ownership of landing-page development, funnel design, and creative execution for a growing e-commerce wellness business.
This hands-on role is ideal for someone who enjoys combining web design, no-code development, creative problem-solving, and conversion-focused thinking to build engaging digital experiences.
You’ll have the opportunity to work independently, explore new tools and technologies, and directly contribute to how customers interact with the brand online.

Application Process:

To be considered for this role these steps need to be followed:

Fill in the application form
Record a video showcasing your skill sets

Apply for this position

Personal Information:

Please provide your contact details and upload any relevant documents to help us assess your qualifications. Ensure all information is complete to move forward in the process.

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Resume: *

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What is your level of English proficiency? *

Basic – I can understand and use simple phrases but struggle with professional conversations. Intermediate – I can communicate in English in most situations but may make occasional mistakes or need support with complex topics. Advanced – I can speak and write fluently with few errors and feel confident in professional settings. Native / Bilingual – English is my first language or I speak it at a native level with complete fluency.

What's your expected monthly compensation in USD for a 40h/week (full-time) role? *

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What country will you be working from? *

Are you available to work 9 AM - 5 PM EST? *

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Do you have any friends, family members, or personal connections currently working at Scale Army or involved in any of our projects? *

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Experience & Availability:

In this section, we’ll gather insights into your technical experience and availability. Please answer the questions based on your expertise and provide your compensation expectations. This will help us assess your fit for the role and ensure we are aligned on expectations.

Please share a link to your portfolio or case studies showcasing e-commerce landing pages, sales funnels, or conversion optimization projects you have developed or improved. Include examples of A/B testing, direct-response copy, or measurable conversion improvements where available. *

How many years of professional experience do you have in conversion rate optimization (CRO), particularly for e-commerce brands? *

1 year - 3 years 4 years - 6 years 7 years - 9 years 10 years - 15+ years

Describe your experience building and optimizing e-commerce landing pages, product pages, or sales funnels using GoHighLevel. What types of pages or funnels have you developed, and what conversion improvements have you achieved? *

Walk us through a successful A/B test or conversion optimization initiative you implemented for an e-commerce brand. What problem did you identify, what changes did you test, and what measurable results did you achieve? *

Describe your experience creating or optimizing direct-response copy, marketing emails, static advertising creatives, or basic video assets. How have you used these elements to improve conversion performance across the customer journey? *

Which of the following tools, platforms, or conversion optimization activities do you have hands-on professional experience with? *

Select all that apply.

GoHighLevel landing page development GoHighLevel funnel development GoHighLevel email marketing E-commerce conversion rate optimization Product page optimization Checkout flow optimization A/B testing Direct-response copywriting Landing page design and optimization Canva CapCut Basic video editing Meta Ads Email marketing sequences Conversion performance analysis Customer journey optimization None of the above

How do you use AI in your work? *

Briefly share the tools you use, key use cases, any experience with automation, and how AI has improved your efficiency or output.

Let's get to know you! We need you to submit a short video as the first step in our screening and verification process. It's a great way for us to see your personality, communication style, and why you're a strong fit for the role. You'll only need to record this once!

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Thank you for applying for Landing Page & Funnel Designer (GoHighLevel). Your application has been successfully submitted to the Scale Army hiring team. We've received your details and resume, and we will be in touch soon.

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Job information

Department Marketing & Creative

Compensation $1.4K – $2.1K per month Final compensation is set after evaluating experience and location.