DTC E-Commerce Marketing Manager

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is an established, fourth-generation family jewelry business specializing in matching bridal ring sets. The company is profitable, growing, and uses internally built systems powered by Claude and Lovable.

Its customers make high-value, emotional purchases, and its marketing approach is built around trust and nurture rather than impulse volume.

Role Overview

The DTC E-commerce Marketing Manager will take over the day-to-day marketing function currently managed by the CEO, owning everything that creates an order.

The role covers paid ads, email and SMS, organic social, promotions, site conversion, and follow-up on inbound leads. Everything after the order is managed by a separate operations lead.

The DTC E-commerce Marketing Manager will lead a small team of specialists across outbound sales, email and SMS, organic social, and design. The team handles execution, while this role sets priorities, writes briefs, maintains standards, and brings the different functions together into one funnel.

This person will personally own strategy, the promotional calendar, weekly performance reporting, conversion experiments, and creative direction from day one.

Location

Fully Remote (Work from Home) | 9:00 AM - 5:00 PM EST

Key Responsibilities

Full-Funnel Marketing

Own the day-to-day marketing function across paid ads, email and SMS, organic social, promotions, site conversion, and inbound lead follow-up.
Set priorities across the different marketing functions.
Bring the different marketing functions together into one funnel.
Own marketing strategy.
Own the promotional calendar.
Own weekly performance reporting.
Own conversion experiments.
Own creative direction.

Team Leadership

Lead a small team of specialists across outbound sales, email and SMS, organic social, and design.
Set priorities for the team.
Write clear briefs for specialists responsible for execution.
Maintain standards across the team’s work.
Manage the inbound lead pipeline without personally making sales calls.

Paid Advertising

Own paid advertising creative direction from day one.
Co-pilot campaigns with a test budget by month three.
Progress toward full paid media ownership with guardrails around month five.
Follow written, metric-based criteria and timelines for paid media budget authority.

Hands-On Execution

Step into hands-on execution when running a new experiment or when a marketing function has a gap.
Prove out new initiatives before handing them off to the team.
Automate work with AI when appropriate.
Direct and critique creative rather than personally designing it.
Direct and critique email work rather than personally writing every email.

Site & CRO Coordination

Own conversion experiments.
Specify requests for site and CRO changes.
Brief site and CRO changes into the development queue.
Work with the existing development function rather than building internal tools or the website.

Qualifications

Experience

4–8 years of experience in e-commerce or DTC marketing.
2+ years of experience leading a small team or specialists.
Proven experience owning e-commerce marketing for a multimillion-dollar brand or business, with responsibility for driving revenue across multiple marketing channels.
Hands-on experience managing significant paid media budgets, ideally $50K–$100K+ per month across Google Ads and Meta Ads.
Experience owning paid media performance, testing, optimization, and ROAS/CAC targets.
Experience across paid social and search, lifecycle email and SMS, CRO, and promotions.
Higher-ticket, considered-purchase experience is a strong plus.
Jewelry knowledge is not required.

Skills

Strong understanding of paid social and search.
Strong understanding of lifecycle email and SMS, with Klaviyo preferred.
Strong understanding of CRO and promotions.
Fluency in ROAS, CAC, AOV, contribution margin, and GA4.
Ability to consider sample sizes before drawing conclusions.
Ability to set priorities and write clear briefs.
Ability to provide creative direction and critique.
Daily experience using Claude or an equivalent AI tool for real work.
Experience building with Lovable, Replit, or Cursor is a strong plus.
Ability to make a case and then commit once a decision has been made.

What Success Looks Like

The DTC E-commerce Marketing Manager takes over the day-to-day marketing function from the CEO.
Paid ads, email and SMS, organic social, promotions, site conversion, and inbound lead follow-up are managed as one funnel.
The marketing team receives clear priorities, briefs, and standards.
Strategy, the promotional calendar, weekly performance reporting, conversion experiments, and creative direction are consistently owned.
Paid media responsibility progresses according to the written, metric-based ramp.
New experiments and temporary execution gaps are handled directly before being handed off to the team or automated with AI.

Opportunity

This role offers the opportunity to own the demand side of a growing business while working directly with the CEO. The DTC E-commerce Marketing Manager will take ownership of the marketing functions responsible for creating orders, lead a small team of specialists, and work within an AI-forward environment.

Application Process:

To be considered for this role these steps need to be followed:

Fill in the application form
Record a video showcasing your skill sets

Apply for this position

Personal Information:

Please provide your contact details and upload any relevant documents to help us assess your qualifications. Ensure all information is complete to move forward in the process.

Full Name: *

Please enter your full legal name as it appears on official documents.

Email: *

The email you provide must be the same one you use to send your video.

Phone Number: *

Please share your phone number with the country code (e.g., +27 for South Africa, +20 for Egypt, +52 for Mexico). If it works for both WhatsApp and calls, even better.

Resume: *

Boost your chances! Please submit your resume in English and PDF format; otherwise, it will not be considered. Make sure it includes all tools you’ve mastered and fields you’ve worked in.

📄

Choose a file or drag it here

PDF, DOC, DOCX (Max 10MB)

What is your level of English proficiency? *

Basic – I can understand and use simple phrases but struggle with professional conversations. Intermediate – I can communicate in English in most situations but may make occasional mistakes or need support with complex topics. Advanced – I can speak and write fluently with few errors and feel confident in professional settings. Native / Bilingual – English is my first language or I speak it at a native level with complete fluency.

What's your expected monthly compensation in USD for a 40h/week (full-time) role? *

Your provided rate will be shared with clients. Changing it later may disqualify you. The job description contains the role's budget.

What's your expected monthly compensation in USD for a 20h/week (part-time) role?

Your provided rate will be shared with clients. Changing it later may disqualify you. The job description contains the role's budget.

What country will you be working from? *

Are you available to work 9 AM - 5 PM EST? *

Yes No

Do you have any friends, family members, or personal connections currently working at Scale Army or involved in any of our projects? *

Yes No

Were you referred by a current Scale Army contractor? If yes, please add their full name.

Experience & Availability:

In this section, we’ll gather insights into your technical experience and availability. Please answer the questions based on your expertise and provide your compensation expectations. This will help us assess your fit for the role and ensure we are aligned on expectations.

Please share a marketing report or funnel analysis you personally created, along with an example of something you have built or completed using AI tools. Redacted information is acceptable. *

How many years of experience do you have in DTC or e-commerce marketing? *

1 year - 3 years 4 years - 6 years 7 years - 9 years 10 years - 15+ years

Tell us about your experience managing full-funnel DTC or e-commerce marketing, including paid social/search, email/SMS, CRO, and promotions. *

Tell us about your experience leading a small team or group of marketing specialists. How did you set priorities, provide direction, and ensure strong execution? *

Tell us about a conversion experiment or marketing initiative you owned. What did you test, how did you evaluate the results, and what was the outcome? *

Which of the following have you directly managed or owned? *

Select all that apply.

Paid social Paid search Lifecycle email/SMS Conversion rate optimization (CRO) Promotional calendars Creative direction Weekly marketing performance reporting Inbound lead pipeline management None of the above

How do you use AI in your work? *

Briefly share the tools you use, key use cases, any experience with automation, and how AI has improved your efficiency or output.

What is the largest monthly paid media budget you’ve personally managed across Google Ads and Meta? *

Less than $20k per month $20k - $50k per month $50K - $100K month More than $100k month

How do you compare and evaluate ROAS between Meta and Google Ads? Please explain how you account for differences in attribution windows, including view-through vs. click-through attribution. *

Let's get to know you! We need you to submit a short video as the first step in our screening and verification process. It's a great way for us to see your personality, communication style, and why you're a strong fit for the role. You'll only need to record this once!

Submit your video here.

Did you submit your video using the same email you are entering in this application form? *

If not, you will not be considered.

Yes No

Subscriptions & Consents

Never miss a job opportunity again! Subscribe to our newsletter and stay updated on the latest career opportunities.

I’d like to stay in touch! Please send me job opportunities, updates, and relevant news from Scale Army Careers. I can unsubscribe anytime. *

Yes, keep me updated No, I do not want to receive these emails

Are you comfortable with us using your video for marketing purposes (ex: social, web, email, etc.) to help more hiring managers see your application? *

If you ever want us to take it down, email us at: [email protected]

Yes No

Application Submitted!

Thank you for applying for DTC E-Commerce Marketing Manager. Your application has been successfully submitted to the Scale Army hiring team. We've received your details and resume, and we will be in touch soon.

Browse all open roles →

Job information

Department Marketing & Creative

Compensation $3.3K – $4K per month Final compensation is set after evaluating experience and location.